Pinterest is an exciting social media platform that you can use to drive traffic to your blog. What makes it an excellent choice worthy of your effort is the platform being beginner-friendly and easy to use.
Besides, it can help drive traffic to your website even if you don’t have a huge following. So, you don’t have to get benefits from this platform.
Effective as the platform is, there are some key strategies you should know to drive traffic and make the most of Pinterest.
In this article, I’ll discuss six reasons why Pinterest is the right platform for beginners and how people can leverage it for a wider audience and internet presence.
1. There’s A Short Learning Curve
One of the reasons Pinterest is so amazing is that it is intuitive and really simple to use. You don’t have to spend a lot of time figuring out how things work, or learn how to find useful options that are buried deep inside of menus.
In fact, for most people familiar with social networks, learning the ropes of Pinterest is just a 10 minute job. Here’s a quick styling that can work for beginners:
- Pick The Right Topic: Take a couple of minutes to check what’s popular and trending on Pinterest.
- Write A Useful Article Around The Topic: Once you have the topic, write a helpful and useful article about it. Make it a resource that provides value to the reader.
- Prepare Your Pin, Title, And Description: The next step is to create a pin to post on Pinterest. Use an attractive image related to the topic. Remember to write a catchy title for Pinterest and a description that encourages readers to follow through.
Simple as that, you now have a pathway for traffic to reach your website through the trending pin.
You may have noticed, this is much simpler than more technical and detail-oriented aspects like SEO, or running expensive promotional campaigns.
The intuitive simplicity of Pinterest makes the whole process smooth.
2. Pinterest Results Can Be Quick
One of the cool things about Pinterest is that you don’t have to wait weeks or months to see if your strategy is working.
Even beginners can use it to drive traffic, so you don’t have to wait around to build a huge following before seeing results.
The key here is that Pinterest is more interested in the quality and relevance of the pins, rather than the number of followers or similar metrics.
Many beginners can see traffic flowing to their blog rather quickly. Sometimes as early as within a month.
3. It Is Budget-Friendly
You don’t have to spend an arm and a leg to get the best of Pinterest. It is possible to create multiple pins with just a handful of blog posts, and then use these pins to drive traffic to your blog.
And though some image editing might be useful, it isn’t necessary and you can do most of the work with pocket-friendly, and even free design tools.
If you want to go a step further, use AI to create the pin images for you – it can do that swiftly and possibly at a much lower cost. Generative AI is all the rage these days, so all the more reason to give it a shot!
And once you’ve created the images for the pins, this tiny investment can be all set to give you big returns.
Use a simple strategy to create and publish these pins, and you can receive decent traffic to your website through Pinterest.
4. You Get Targeted, High-Quality Traffic
When a Pinterest user clicks on your pin, they’ve already presented an intent or interest in your content.
Since many people use Pinterest for inspiration, planning, and purchases, the intent to follow a pin to the origin website denotes an interest in action.
Such users are very likely to engage with the content of your website, make a purchase, subscribe for more, and similar high-value options.
As compared to most other platforms, I’ve noticed that Pinterest users are more likely to engage, spend more time on my website, and are more willing to explore more pages.
As a result of this engagement, these visitors are also likely to bring high RPM, which is especially useful for websites showing display ads. Such visitors are a dream for any website.
5. High Potential For Traffic
Pinterest is a massive social media network with more than 500 million monthly active users. That’s a lot of eyeballs for your content, and for your website! If you play your cards right, even a trickle of visitors from Pinterst can be a game changer.
It helps that compared to other social networks, Pinterest has a longer lifespan for pins, so your older content doesn’t go to the backburner.
I’ve seen thousands of active users reaching my website through Pinterest, and the steady stream of visitors surely is a huge boost for traffic.
6. Pinterest Has Many Niches
Have an interest or expertise in a niche or specific topic? You’ll find people with similar interests on Pinterest. Remember, it’s still a social network, and the community aspect is very much alive and kicking.
So, whether you have an interest in beauty, cooking, finance, or anything else under the sun, you’ll probably find just the community and place on Pinterest.
When engaging with topics so close to your heart, your pins will be more successful and drive better engagement to your website or blog.
Hi, I’m Cindy! I’m an online blogger passionate about helping people discover easy and effective ways to make money online.