In my years of activity on social media, I’ve seen accounts vie for eyeballs and engagement, often in vain. The path to success can be clearer with some actionable ideas and tactics that should be the basis of an account that drives engagement.
The foundation lies in an understanding of the platform and the niches that can capture the imagination of the audience.
To make this idea more accessible, I have put together this list of 16 niches that work great on Pinterest. It’s all about ideas, inspiration, and of course, the visual stimulus that’s the soul of the platform.
1. Home Decor
This is an ever-popular niche that never fails to capture imagination. Us women might find it more to our taste, but truth be told.
It’s a topic close to everyone’s heart and millions of people look to inspiration that could make their living space better and more organized.
If nothing else, it’s the kind of delicious and simple eye candy that can feed the user’s imagination.
It also offers avenues with reach and conversion, which should come in handy for those who want to use affiliate marketing or their e-commerce business.
2. Fashion And Accessories
Fashion and fashion accessories are the quintessential combo that never fails to grab eyeballs.
Given the usual tilt of this industry and Pinterest’s demographic, women’s fashion and accessories are very popular on the platform. And naturally, it gives an edge to women in this space.
However, I’ve noticed – and Pinterest data affirms – men’s fashion and accessories are seeing an increase in engagement and participation. So, there’s more room for your Pinterest board to grow.
3. Food And Recipes
People taking pictures of their food before they eat has been a meme for some time now. And there’s a good reason for it.
Food and recipes are an art and a science. And with the proliferation of visual media, food presentation has undergone a change to appear more appetizing and visually enticing. The audience potential here is huge, because everyone loves food!
From hobby bloggers who want to show their recipes, to food businesses, and just happy customers who like to enjoy food, this niche has room for everyone!
4. Crafts And DIY
Hobbyists and even professionals looking for information and inspiration on what to craft next, or even to find their way around some pesky little issue often turn to Pinterest for information.
This niche can speak to your skills and be very direct with immense potential for conversion, considering it’s a vertical that encourages like-minded people to participate.
So, if you have skills in sewing, crochet, paper art, or any other crafts, their Pinterest appeal can be a gold mine.
DIY and home crafts are a related category that can make things more personalized and useful. Plus, this niche can bring real value to users so they can fix things around their home or work.
5. Nails And Nail Art
While scrolling on Pinterest, I’ve often run into images of carefully done nails with wondrous and often exciting art.
I’ve always seen this as one of the more creative categories with immense potential for displaying skills, engagement, and even marketing.
So, whether you use real nails or fake ones as your canvas, this niche can be your place to shine.
6. Beauty And Skincare
Beauty and skincare is a niche that never goes out of style! Beauty tips, products, and styling are all fair game in this niche!
Personalized and customized skincare, hair care, and body care are all worthy of this category. And yes, there’s plenty of room for products and promotion too!
7. Personal Finance
You know what’s not sexy? Being dumb on money matters. Personal finance is a niche that can help with investment advice, debt payoffs, retirement plans, and more
This niche leans more into the social aspect of Pinterest, while still managing to grab a hold of its visual side. If there’s a graph showing my savings and money going up, that’s all the visual stimulus I need!
8. Travel
Wonderful pictures of exotic destinations have been the drivers of imagination and interest for centuries now. Well, the modern world is no different!
Plus, the visual angle on Pinterest has a lot more freedom on presenting the trips, activities, and the beautiful and serene landscape shots we so admire.
9. Health And Fitness
Fitness challenges, workouts, healthy eating, and related activities are as popular as can be. There’s motivation, inspiration, and adrenaline-pumping goodness in this niche to get to work and make a “better me”.
Looking good and feeling good are both important parts of this niche, creating an opportunity to live the best life.
10. Wedding Planning And Ideas
The wedding is the most important day in anyone’s life and all of us would like it to be perfect. And yes, many of us are willing to splurge on that perfect day!
A Pinterest board with the ideal wedding, clothing, food, venue, ideas, and more looks like the perfect opportunity to get some inspiration.
11. Photography
As a hobby and a niche, photography has always invited creative minds for inspiration. With modern gadgets and equipment, photography has undergone a change for amateurs and professionals alike.
While there is amazing dedicated equipment, all of us also carry a pretty powerful camera along all the time – our smartphones.
12. Parenting And Kids
Adorable decoration for kids’ rooms? Check
Delightfully appealing and nourishing lunchboxes? Check
Fun educational and science experiments for kids? Check
There are a lot of ideas and inspiration Pinterest boards can bring to this niche. The examples here are barely the tip of the iceberg!
13. Personal Improvement And Motivation
Want to kick procrastination and get that thing done? A Pinterest board that offers motivation, tips, ideas, and more sounds like the right thing to make all this possible.
There are more dimensions to this niche – self-improvement, cultivating better hobbies, challenges to do better, etc.
14. Gardening
Gardening is a wonderfully calming, creative, and constructive hobby that many Pinterest users love and enjoy.
Those with the skills and space to show-off their garden on a Pinterest board can expect to engage with like-minded people, and perhaps also present ideas that support their business, services, or even affiliate marketing ideas.
15. Pets
Our pets have a special space in our hearts and lives. Pet owners (rather family than ownership) are known to pamper our pets/family members.
And there are plenty of opportunities to show off this love on a Pinterest board. Plus, there’s room to showcase products like supplies, food, toys, and other pet care products.
16. Celebrity
Celebrity images, news, and gossip continue to be some of the most iconic and sought-after and popular engagement drivers for every platform and that’s true for Pinterrest too.
Getting first-hand celebrity images can be prohibitively expensive or impossible, but creative minds can still work with news, movie discussions, and gossip to drive engagement for their Pinterest board.
Hi, I’m Cindy! I’m an online blogger passionate about helping people discover easy and effective ways to make money online.